Bianca Starling | Lead Product Manager

About

Product leader focused on building AI-powered products that drive measurable outcomes. Currently shaping AI strategy at Skillshare, with a track record of shipped products across EdTech and community platforms.

I thrive in ambiguity—taking on multiple complex initiatives, moving fast with limited resources, and finding creative solutions when priorities shift. Recognized for resilience, agility, and cross-functional impact.

Key Contributions and Impact

AI Strategy & Product Innovation: Shaping Skillshare's company-wide AI strategy and overseeing the design of a multi-agent Model Context Protocol (MCP) to connect platform data with external AI tools, laying the groundwork for intelligent discovery and user support experiences.
Community Growth & Engagement: Delivered a 25% increase in daily engagement through the launch of the Creative Feed and Follow Suggestions, scaling community participation and retention.
Continuous Discovery & Insights: Established the Continuous Discovery Habits framework and used AI to accelerate qualitative data analysis, cutting the discovery-to-decision cycle by 50%.
Marketplace Expansion: Launched Digital Products and the Creator Hub, expanding creator monetization through digital goods, 1-1 sessions, and cohort-based learning.
Data-Driven Leadership: Built a culture of data-informed decision-making and experimentation across product squads, improving delivery velocity and user satisfaction.
EdTech Transformation Impact: Previously led SENAI's national digital transformation program, modernizing learning infrastructure and securing multimillion-dollar funding for innovation.

Awards

Agility Award

Q1 2025

Awarded for finding creative ways to ship when resources are tight, keeping multiple complex projects moving through organizational shifts.

Resilience
Behemoth Projects
Creative Solutions
Resource Optimization

Curiosity Award

Q2 2024

Awarded for bringing AI innovation to product development, building practical solutions that drive real efficiency gains.

AI Innovation
Practical Solutions
Efficiency

Voxy Impressive Performance Award

Jan 2023

Global recognition for exceptional impact.

Exceptional Impact
Global Recognition

Experience

Mar 2024 : Present

Lead Product Manager

Senior Product Manager → Lead Product Manager (Nov 2025)

Skillshare • New York, USA (Remote)

Promoted to Lead PM in Nov 2025. Driving company-wide AI strategy and designing multi-agent systems to connect platform data with external AI tools. Delivered 25% increase in daily engagement through personalized content discovery. Led marketplace expansion with new monetization models and creator products. Architected headless CMS infrastructure for scalable content management.

🏆 Agility Award Q1 2025 - Resourcefulness and creative problem-solving

🔬 Curiosity Award Q2 2024 - AI innovation

AI Strategy
MCP
Community Growth
Marketplace
CMS
Team Leadership

Mar 2022 : Mar 2024

Senior Product Manager

Voxy • New York, USA (Remote)

Led full rebuild of publishing platform, enabling multilingual course authoring. Introduced structured user-testing practices and continuous discovery cycles. Directed unified design system creation, cutting design-to-development time. Oversaw platform integration following acquisition.

Impressive Performance Award Jan 2023

Publishing Platform
Design Systems
Continuous Discovery
Integration

May 2020 - Mar 2022

EdTech Product Manager

SENAI National Department • Brasília, Brazil

Led nationwide digital transformation initiative across 500+ schools, securing multimillion-dollar funding. Built ML-based course recommendation platform with Google and Atos. Created centralized learning resources repository and AR-based industrial machinery app.

Google Summit Speaker 2021

Digital Transformation
ML/AI
AR
Government

Apr 2018 - May 2020

Product Manager

Unyleya Educacional • Brasília, Brazil

Designed custom CMS reducing course publishing from 1 week to 31 minutes, driving 200% revenue increase. Led development of streaming-inspired student platform and native mobile apps.

CMS
Mobile Apps
Revenue Growth
UX

How I Work

I'm a high-agency builder who takes on complex, ambiguous projects and ships fast. When priorities shift mid-flight, I adapt quickly and keep multiple initiatives moving forward. I don't wait for perfect conditions—I find creative ways to ship with the resources I have.

My approach: Run discovery that actually informs decisions. Work closely with engineering to figure out what's possible. Build the right-sized solution, not the perfect one. Ship fast, learn fast, iterate.

What I Bring to the Table

Rated "Exceeding High Expectations" for managing behemoth projects through organizational change.

Resilient through organizational change (adapts quickly and maintains momentum)
Takes on multiple complex initiatives simultaneously with massive ambiguity
Proactively anticipates needs and moves fast when priorities shift
Ships fast with limited resources through creative problem-solving
AI pioneer with shipped products (ChatGPT App, semantic search)
Cross-functional force multiplier (supports teams beyond core role)
Strategic thinker ready to champion product vision and influence roadmap

I Excel At

0-to-1 products: Build from nothing, ship fast, prove value quickly
Ambiguous problems: Thrive when the path isn't clear, frame problems, find creative solutions
Scrappy execution: Ship with limited resources through creative problem-solving
Multiple initiatives: Juggle behemoth projects simultaneously without creating bottlenecks

What I Value

Bias to action: Ship and learn beats planning to perfection
User reality: Discovery that connects to actual behavior, not just opinions
Measurable outcomes: Real metrics over vanity numbers
Cross-functional impact: Unblock teams beyond my core role, act as a force multiplier

Where I Thrive

I'm most valuable in environments that need fast execution through ambiguity:

Early-stage startups that need to prove value quickly with limited resources
0-to-1 teams at scale-ups launching new product lines or experimental initiatives
AI-first companies building products where the path isn't obvious and iteration is key
Growth-stage companies navigating rapid scaling and multiple pivots